We continue hearing that the reason we are unable to see the Black Dog Man Nook, The surrounding Steps Area with the 3 gents standing on it, and any detail regarding the 2 guys running across the South grass area, is due to Zapruder using some sort of Zoom focus on his camera with JFK being the center of that Zoom/Focus. Yet, we can Clearly see the "Purse & Co" sign in the opening segment of the Current Zapruder Film. The Purse & Co sign/business was physically located on the corner of Elm and Record St roughly a 1/2 mile away from Zapruder & well over a 1/4 mile away from the corner of Elm and Houston & the DPD motorcycles turning left onto Elm St as pictured on the film. Interestingly, it is this same "area" which is Missing from the Zapruder Film = the missing JFK Limo turning onto Elm and then beginning to travel down the street. The Current Zapruder Film is nothing more than a 54+ year running Hoax.